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Measuring the R.O.I. on Coaching

When a business makes a capital expenditure, it typically expects a return on that Investment.

Coaching is a capital expenditure.  This expenditure should produce results and these results should be quantitative and qualitative.

The basic equation to us is:

Corporate Coaching Return on Investment

POSSIBLE RESULTS

AS MEASURED BY

Financial

  • Revenue increase ($ up)

 

  • Cost reduction ($ down)

 

  • Profitability = (revenue – costs)

Customer

  • Customer satisfaction survey scores

 

  • New/Repeat customer acquisition volumes

Productivity

  • Time spent in specific work activities

 

  • Total output/time

Employees

  • Employee satisfaction survey scores

 

  • Performance review scores

Innovation

  • New product/service introductions

 

  • Idea to sales profitability

Personal

  • Personal satisfaction with work

 

  • Compensation/reward increase

 

  • Promotion/career achievements

 

  • Work/Life balance

 

  • Family and friends satisfaction

 

  • Health-related costs

Improved Communications

  • Less repetition, second-guessing and rework

Streamlined meetings

  • Less time spent in meetings

 

  • Greater percentage of agenda completed per meeting

 

  • Less rework after meetings

Timely achievement of goals

  • On-time delivery of goals and objectives

and objectives

  • Less breakdown during delivery

Effective decision-making

  • Success rate of decisions

 

  • No passive aggressiveness post decision-making

Increased creativity

  • Number of new ideas generated

 

  • Ration of new ideas to profit

Learning and growth

  • Achievement of development plans

 

  • Frequency and speed of skill acquisition

Well-being

  • Fewer EAP visits

 

  • Less absenteeism and lateness

 

  • Lower medical premiums

Work satisfaction and morale

  • Improved employee survey scores

 

  • Lower turnover

Training can improve performance by 22%. Training accompanied by coaching can improve performance by 88 %.
The International Personal Management Association

Coaching produced a 529% return on investment and significant intangible benefits to the business.
Metrix Global survey

The actual investment in coaching was way below the training expense, yet the benefit was enormous (not just in financial terms). The payback was 2,000 to 3,000%.
Geoff Hinsley Study

80% of managers believe they would benefit from coaching/more coaching in their place of work.
93% per cent of managers believe that coaching should be available to all employees, regardless of seniority.
Coaching at Work survey 2002 conducted by Chartered Management Institute

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